Social Media Marketing Strategy You Need To Know
No one can’t underestimate social media’s influence on any marketing strategy. You might have used social media to market your products and services, so you knew most standard tips.
But there are still plenty of things you could do that are more than just posting photos of your products or responding to your customers.
In this post, let’s talk about some of the social media marketing tips you might not have heard of.
Use a hashtag for customer testimonials
Marketers know that they can use testimonials as content for their businesses and share it on social media. Unfortunately, finding a review that fits in a social media post proved to be a challenge.
That said, why not start a hashtag specifically made for that purpose. From there, convince your customers to share their reviews using that hashtag. Then, repost them so your followers could see them.
It’s true that social media lets you share photos of your products. But you can do more by sharing some tutorials or ideas on how to use your products.
Create tutorials that emphasize those unique ideas and share them with your followers.
Work with other companies
Increase your reach by working with another company to provide you with a unique social media campaign. Share a photo of your products with another company’s product.
In this way, the two of you can share the photo on your channels. It’s especially useful for DIY projects.
Allow customers to take over social media accounts
You’re not giving them the full rights, of course. But with limited admin rights, you customers can take over your social media accounts for a day so they could share their favorite content.
The content could be how to use your products or why they love your service.
Let employees publish an update
If you have the same people running your social media strategy, your posts could be repetitive. Change it by allowing some of your employees to handle your social media’s updates to give your followers a different view of your company or brand.
Recommend other brands or accounts to follow
Your social media followers are already following other companies related to your brand. To add value, you can suggest other accounts that might be of use to them.
It’s likely that they might not have heard of those accounts or brands you suggested.
Use the Boomerang feature
It’s an Instagram feature that lets you create GIF-like videos. The length of the video is short, but it’s enough to help you demonstrate some of your product’s features.
Members are great in capturing your customers’ attention. They’re a fun content that you can easily share with your audience.
So, start creating your meme and make your own caption. But make sure that they’re related to your business or that they fit into your industry.
Have a Q&A session
It doesn’t matter what social media platform you’ll use. Hosting a Q&A encourages customers to ask questions related to your industry, and it gives you an opportunity to interact with them.
Your clients can ask anything so make sure you’re ready for it. Assemble your team to help you out in answering them. In this way, you can avoid providing insensitive answers.
Ask questions about your company
It’s another way to encourage engagement with your audience. Ask them trivia questions about your brand or industry.
Then, offer unique prizes to followers who could give you the right answers. The prizes don’t have to be expensive. You could give them, say, a discount code for a particular product or free shipping.
Interview clients or customers
Experts in social media marketing utilize interviews as online content. You, too, can do it by creating a text conversation with your clients. Then, share it with your followers. In this way, you allow people to be more involved.
Host a live hangout
Some social media platforms let your broadcast your events live. Each month or every week, you can have a live hangout with your audience to announce a product or an event.
The hangout can be about anything, like giving them some tips or tutorials. But make sure to let your followers know ahead, so you’ll have an audience to the live broadcast.
Send exclusive promos
You can do this by sending a direct message to your best followers or customers. Instagram and Twitter are just two of the social media platforms that allow direct messaging. Use this feature to send exclusive promotions to your followers.
Although it’s a useful feature, never use it to send mass messages. Otherwise, you’ll appear as a spammer.
Support a cause
Being a socially conscious business allows you to gain more customers. Take advantage of that fact and use social media to let the people know you’re supporting a cause or share details about charity organizations that you support.
For instance, The Body Shop proudly supports banning of animal testing by frequently using the hashtag #foreveragainstanimaltesting in their posts. Then, they retweet or share posts related to this cause. Following it would make your brand more attractive to your target audience because they know your brand is socially conscious.
Celebrate unusual holidays
It’s common to find holiday promotions on Facebook, Twitter, and other social media platforms. Take advantage of it by posting photos or publishing updates related to a holiday.
It doesn’t have to be a major one. Check out Twenty20 to know about upcoming odd holidays, like National Relaxation Day (August 15), National Women’s Equality Day (August 26) and National Grandparent’s Day (September 10).
Ask for predictions
Another way to make sure your customers are engaged in conversations with you is to ask them for predictions. They can be about your brand’s future or the industry.
These predictions can be about anything related to your niche. For example, if your company sells car products, you could ask your followers about their insights on the new Tesla model or the future of electric vehicles.